Unlike rate plans, phone prices do vary by where you buy. Buying directly from the carrier is usually a bad idea, as they often charge the highest prices for the phones. On the other hand, independent retailers set their own cell phone prices individually, and the differences can be dramatic. Additionally, you will usually find that online retailers, lacking the overhead of physical stores, have the best prices of all. By working with several online retailers, MyRatePlan can give you the 'best of the best' online price. Here are price comparisons for some popular phones.