Allan Keiter is the founder and president of MyRatePlan.
After earning his MBA from Columbia University in 1991, Mr.
Keiter embarked on an eight-year path directing the pricing
and revenue management strategies and tactics for large
service companies, including United Parcel Service,
Continental Airlines and BellSouth Cellular (now Cingular).
Mr. Keiter was responsible for maximizing his employer's
profits through various pricing programs and tactics. He
developed an expertise in creating financially sound
marketing solutions within the industries represented by
these companies, all of whom are structurally similar in
that they are highly leveraged, capital intensive, volume
driven businesses where even small revenue improvement is
highly correlated to enhanced profitability.
During this eight-year period, Mr. Keiter was constantly
amazed at the layers of complexity that often accompanied
the pricing rules for these industries. Often, the exceptions
and fine print in advertisements was lengthier than the ad
copy itself. With the advent of the Internet, a tool was now
available to cut through the fine print, and to make consumers
comfortable that the service being purchased was indeed what
they needed. This led to the formation of MyRatePlan.com in
early 1999.
Under Mr. Keiter's leadership, MyRatePlan has been and
remains a profitable Internet company, growing significantly
in each year of its existence. The Company's niche as a
comprehensive resource for unbiased information has been
noted in a variety of publications, including The Wall Street
Journal, US News & World Report, and on NBC's Today show.
Mr. Keiter's career began with a B.S. degree in Accounting,
followed by five years of financial accounting and analytical
work for Citicorp, Salomon Brothers and a start-up investment
management firm. During this time, he passed the CPA exam in
his home state of Pennsylvania.
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