Although most of our traffic comes through the primary MyRatePlan.com website, we manage a series of industry specific websites that also attract significant traffic.
These alternate sites enable us to leverage our existing software, databases, and partner relationships. Their real benefit, however, comes from our ability to market these other sites to a more targeted set of users. We have found it advantageous to do some of our search engine optimization and cost-per-click advertising on these more narrowly focused websites.
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