Changes Coming To Apple Music Soon

According to a report published by Bloomberg, Apple has plans of making some changes to Apple Music, the music streaming subscription service that the tech giant launched back in June of last year. It turned out that despite generating some buzz, the service attracted some criticism with regards to its user interface. Also, Apple may have felt that changes are underway considering the departure of various high ranking execs heading Apple’s music division.

As far as interface is concerned, Apple is reportedly looking forward to significantly tweaking the user experience, specifically by making it more intuitive. On top of that, the company is planning to seamlessly integrate its streaming and download businesses, while at the same time, boost its online radio feature. 

Everybody expects Apple to hold its yearly Worldwide Developers Conference in June of this year, and many anticipate that the tech giant will be making the planned changes to its Apple Music feature official. And because this is Apple we are talking about, the company will likely launch another aggressive campaign in order to get people to subscribe to its music streaming subscription service, which costs $10 a month. 

When it comes to music, the past several years have been sort of a rollercoaster ride for Apple. Indeed, it saw its iTunes revenues slow down while witnessing the rising popularity of Spotify. Still, Apple genuinely made an effort to be competitive again in the music business, completing its acquisition of Beats Music a couple of years ago in a bid to take full advantage of Beats’ expertise in the field of music. While that move has basically given birth to Apple Music, it has also led to some casualties, with a number of key executives bolting for the door, essentially leaving a music service that turned out to be in need of further polishing. 

After some reorganization, Apple Music is now being overseen by content head Robert Kondrk and Trent Reznor of Nine Inch Nails fame. Some assistance has also been provided by design chief Jony Ive’s team, as well as by Eddy Cue (the senior vice president of Internet services at Apple) and Jimmy Iovine (a former executive of Beats).

Needless to say, people should get excited about the upcoming changes. For some users, Apple Music may not have lived up to being an Apple brand initially, but as an Apple brand, it is almost certain to command some attention. The trick for Apple now is to parlay that excitement into subscriptions, or else, music loving mobile users everywhere might just as well stick to Spotify.