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According to a study conducted by the Interactive Advertising Bureau (IAB), mobile advertising has growned 76 percent last year, reaching a total of $12.5 billion. This growth has made mobile advertising leap over banner advertising in terms of total spending. Banner ads comprise 16 percent of the total pie among advertising formats in 2014, while mobile ads now take 25 percent.
As of today, Microsoft is removing the "preview" status of its Outlook app for the Android mobile operating system. This means that owners of smartphones and tablets that run on Android can now be able to install the email messaging app to their mobile devices.
Mobile apps like Skype and Google Hangouts now make it possible for users to make calls over Internet lines instead of using the networks of mobile carriers. Perhaps because they want a piece of the action, too, wireless carriers are now starting to offer Wi-Fi calling services themselves. But what exactly is Wi-Fi calling, and how can users benefit from it? Here is a quick guide.
Using Wi-Fi Connections Instead of Mobile Phone Networks
Losing your smartphone or any mobile device is a pretty commonplace occurrence. After all, about 6 out of 10 Americans own a smartphone nowadays, and there's a good chance that in any given moment, there's some disgruntled user looking for his or her misplaced handset.
Tinder is now integrating your Instagram account, plus your Facebook account. This means that potential dates who view your Tinder profile can now see the latest photos you have posted on Instagram.
Because Android has always enjoyed the bigger market share, Google Play apps have always trumped iOS apps in terms of the volume of downloads. However, when it comes to revenues, iOS apps continue to hold the upper hand over Google Play apps.
But according to data offered by app store analytics firm App Annie, the revenue gap continues to grow. A big reason for this is iOS's growth in China, the largest smartphone market in the world.
Almost two thirds of the total number of phone subscribers living within the United States own a smartphone. But it appears that owning a smartphone is beginning to become some sort of a hassle for users, with many people feeling that they are struggling to afford the costs of owning one. Others are even starting to think that instead of improving their lives, smartphones are actually disrupting them. Well, at least according to a study.
According to new data from research firm IHS, most mobile users will no longer be plugging their mobile devices to recharge, in the next 10 years. Within a decade's span, wireless charging could be the standard method for charging.
Microblogging platform Tumblr recently updated its mobile app to enable users to buy or provide funding for products and campaigns on other websites, including Kickstarter and Etsy's online marketplace.
Specifically, Tumblr is adding a "Buy," a "Pledge," and a "Get Involved" button to its mobile app for Android and iOS users. These buttons will be displayed at the bottom part of posts that link to Kickstarter, Etsy, and DoSomething.org. The buttons will also appear on Tumblr's dashboard. The Buy button will also show the price of the product.
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