T-Mobile No Longer Pushing Through With Planned Forced Migrations

After heavy criticism and backlash over its planned forced migration, T-Mobile seems to be junking the idea… at least for now. 

Yesterday during T-Mobile’s Q3 2023 Earnings Call, CEO Mike Sievert spoke up and cleared the air regarding the planned migrations. He iterated that these never actually began and that they were simply tests that would affect a very small number of customers. 

But because of “erroneous context” regarding the leaked documents, the executive has decided to pull the plug on this plan. 

Sievert can be heard saying:

“We tend to do tests and pilots of things quite a bit to try to figure out what’s the right answer. In this case we had a test cell to try to understand customer interest in and acceptance of migrating off old legacy rate plans to something that’s higher value for them and for us.

And we had planned to test and did some training around that. And then it leaked, and it leaked as if it was a broad national thing, and it kind of wasn’t. Now, I don’t know that we have to do that test because we did get plenty of feedback thanks to the erroneous context of the leak, and I think we’ve learned that particular test cell isn’t something that our customers are going to love.”

But as Mike Katz, T-Mobile’s President of Marketing, Strategy, and Products, followed this message, he shared that they plan to continue “conducting tests and pilots.” This is because he believes “there’s opportunities both to deliver more value for customers in a bunch of different ways.”

Sievert also agreed but shared that the previous tests will no longer be done but will “probably do something different.”

While we don’t have a clue what T-Mobile’s next plans are, we already know that they will be automatically switching customers to paperless billing starting November 8th. Although it was not mentioned, The Mobile Report believes that this could be T-Mo’s answer to the customers’ plans to protest forced migrations by turning off paperless billing. 

Hopefully, T-Mobile comes up with a better plan that will benefit customers too. 

Source: The Mobile Report