T-Mobile will no longer use ‘most reliable 5G’ claim

T-Mobile announced today that it will stop using the claim that it has the “most reliable 5G” in the country. This decision comes after it failed to get the nod from the National Advertising Review Board (NARB). 

The report, originally published on Fierce Wireless, says that T-Mo will follow the board’s recommendations from now on. 

T-Mobile started using the claim after independent network testing company, umlaut, released its April 2021 study. And under that study, T-Mobile was revealed to have a reliable 5G network. 

Unfortunately, the NARB found that the methodology used by umlaut does not meet the right criteria to support this claim. 

“Further, in the absence of convincing consumer research justifying a different result, the panel agreed with NAD’s conclusion that at least one component of network reliability analysis should be task completion,” said NARB. 

Despite promising not to use the claim anymore, T-Mo disagrees with the assessment that umlaut’s research was wrong. T-Mobile “nonetheless remains mindful of NAD’s directive that wireless carriers ensure their network performance claims be based on current data, and will make sure that any future claim that its 5G network is the most reliable addresses the concerns that NARB has articulated in this decision.”

Source: Fierce Wireless